Biography

Eveline Vincke is a guest professor at the department of Communication Sciences of Ghent University and she teaches the courses Marketing Communication and social marketing. After obtaining a Master’s degree in Communication Sciences at Ghent University and following the post-university training ‘Management and Communication’, she worked for 3 years as Account Manager in top advertising agency’s like Duval Guillaume and McCann. She returned to Ghent University to study how social marketing campaigns could be improved by focusing on the deep, evolutionary rationality of unhealthy behaviors and obtained her PhD in 2017. She is especially interested in signaling behavior by young people.